Anika Berning
Anika Berning is a lecturer in the Department of Business Management at Stellenbosch University (SU) and is also the module leader for Management Control in NPOs which forms part of the Post-Graduate Diploma in NPO Leadership Development offered by Stellenbosch University Business School (USB). She is busy with her PhD focusing on management systems and strategy for NPOs in collaboration with SU and the Vrije University Amsterdam in the Netherlands. She has also recently launched consulting services specifically for NPOs and social sector acceleration. Email:
NPO sector needs rebranding badly to increase its impact
The nonprofit sector is the only one with a name starting with a negative, communicating what it is against, not what it is for.
Shakespeare once wrote: “A rose by any other name would smell as sweet”. This is true for many things in life -...