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Communications Resources

Effective communication is essential to the success of your nonprofit. Communication allows you to make a meaningful connection with your supporters and draw them in to help you achieve your mission. Social media, email and websites offer many different avenues that will allow you to communicate with a variety of prospective supporters. 

Below you will find advice on various aspects of nonprofit communications, focusing on topics like storytelling, social media, webinars and planning strategic communications. 

Facebook is still relevant for your nonprofit, despite what your teenager says

Ruen Govinder | Hashtag Nonprofit
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The importance of plain speaking and writing for nonprofits

Brett Davidson
Many years ago I worked on a daily radio current affairs show. One of my pet hates was interviewing people from NGOs, because I could never understand what they were talking about. Many organisations were doing amazing work on important issues like housing, health, or education, but when I asked,...

Why your nonprofit needs a communications budget

Ruen Govinder | Hashtag Nonprofit
In Nonprofits: We Must Break Out of the Scrappiness Cycle, Vu Le talks about the extremely frugal nature of most nonprofits. “We are always scrimping, trying to find the best deals, trying to get stuff discounted or preferably free. …  It has become a mindset that is ingrained...

Connecting ethical storytelling and narrative change

Brett Davidson | IRIS
If storytelling is to be a truly powerful tool for social justice activism, it is important to pay as much attention to the process of storytelling as to its outcome. Unless it is approached thoughtfully and with great care, impact-driven storytelling can easily become transactional and extractiv...

A language audit for the ‘new normal’

Zyaan Davids | honeq Creative Consulting
Thoughtful and clear communication can sharpen ideas and activate calls to action. But this requires us to be conscious of our language and the phrases that we popularise, because words that are intended as calls for social change can easily be restrung to subdue our brave ideas and quiet our mos...

Narrative Emergency Kit: How should we prepare for the next crisis?

Brett Davidson | IRIS
Watching tragedy unfold in Ukraine, I have been thinking about the powerful, rapid, and often unexpected impact that major, shocking events can have on narratives that underpin our understanding of the world. While narrative and culture change work tends to take years, events have the power t...

What is UX design and why is it important for your nonprofit?

Ruen Govinder | Hashtag Nonprofit
UX means “user experience” and refers to designing and creating products with the user in mind. With nonprofits, this can refer to how a user experiences your organisation via your website. For example, let’s imagine that someone hears about your organisation through a social media post, and the...

Storytelling for non-profits

Ruen Govinder | Hashtag Nonprofit
Storytelling, used well, is the single most powerful tool available to nonprofits You know you love reading a good book, watching a great movie or listening to an engaging story. But why? And how does it relate to telling stories for your nonprofit? Our brains love stories It’s true! Rese...

Understanding Storytelling

Ruen Govinder | Hashtag Nonprofit
People will forget what you said, people will forget what you did but people will never forget how you made them feel - Maya Angelou When nonprofits talk about their work, there is a tendency to emphasise dry facts and figures, or ‘NGO-...

Getting started with storytelling

Ruen Govinder | Hashtag Nonprofit
The idea of adding something as challenging as storytelling to your already busy day may feel overwhelming. However, this does not have to be the case. Stories are all around you, and you can gather them in the course of your work over a long period of time. Creating a story bank Your story ban...

Quick tips on writing for the web

Ruen Govinder | Hashtag Nonprofit
Web writing has its own style. It’s direct, visual, and to the point. Here are a few simple tips to help you optimise your writing for the web. Keep your intro short! Few people will read long intro text. They glance through the article and try to find the main points in a few seconds. Start ...

Managing your social media staff

Ruen Govinder | Hashtag Nonprofit
Communication works for those who work at it. - John Powell Few NPOs can afford to appoint a full-time staff member to manage their social media. However, you can assign the work of social media manager to a staff member who is well-versed in your programme work and your mission, who has an unde...

Skills required to manage social media

Ruen Govinder | Hashtag Nonprofit
Nonprofit social media management is often left in the hands of anyone in the office who uses social media in their personal capacity.⁠ But communicating on behalf of an NPO requires a specific set of skills. Is it worth the reputational risk to allow this critical part of your brand to be...

Developing a basic comms plan

Ruen Govinder | Hashtag Nonprofit
As a digital media consultant, one of the first questions I ask clients is how their website and social media work fits into their communications plan. More often than not, this question is met with either uncomfortable silence or just laughter. “Communications plan? Who has time for that?” The...

Stop wasting your time on social media

Ruen Govinder | Hashtag Nonprofit
Are you wasting your time on social media? If any of these points sound familiar, you are very likely wasting your time: You’ve left social media content to your resident ‘techie’ or intern to manage Your organisation has opened accounts on multiple social media channels, but you’re not sure ...

Guiding questions for social media policies and procedures

Ruen Govinder | Hashtag Nonprofit
Everyone involved in your social media work should have a solid understanding of the NPOs social media policies and procedures. Clarifying these issues can help you avoid potential problems later. Responsibilities Who has overall oversight over social media? Who is responsible for creating a...

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