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Kris Van der Bijl

Kris Van der Bijl is a writer from Cape Town, South Africa, who develops content strategies and optimises digital communications for B2B companies and Africa-based advocacy groups. He has helped mission-driven organisations improve their online presence through strategic content development, with particular focus on purpose-driven communications. He holds a Master of Arts degree in Creative Writing from the University of Cape Town, which he utilises to bring a narrative-driven approach to digital marketing. His personal writings include short stories, book reviews, and essays on South African culture and politics.

Your supporters are on their phones — Is your website ready?

For South African nonprofits trying to reach communities that access the internet primarily through smartphones, mobile optimisation is essential infrastructure. If your mobile site is slow or broken, you're making your organisation harder to…

SEO on a shoestring: free and low-cost tools for nonprofits

Search Engine Optimisation (SEO) tools abound as the internet continues to drive an organisation’s ability to function. A good website – in the broadest sense of the term – needs to work. Using tools to ensure this is the only option if, like me…

Story-First SEO: A Framework for Nonprofits

Standing out today in the ocean of internet content is as challenging for nonprofits as it is for large, multi-departmental corporations. However, while they may have a team of search engine optimisation (SEO) specialists available, a nonprofit's…